HOW TO WRITE GOOD 1 Avoid Alliteration Always 2 Prepositions Are Not Words to End Sentences With 3 Avoid Cliches Like the Plague They're Old Hat 4 Comparisons Are as Bad as Cliches 5 Be More or Less Specific 6 Writers Should Never Generalize Seven Be Consistent! 8 Don't Be Redundant Don't Use More Words Than Necessary It's Highly Superfluous 9 Who Needs Rhetorical Questions? 10 Exaggeration Is a Billion Times Worse Than Understatement “How to Write Good”